Togg touchpoints

National manufacturer of electric cars in Turkey

National manufacturer of electric cars in Turkey

National manufacturer of electric cars in Turkey

As part of design and architecture team in Pininfarina, I performed UX research, brand design and architectural design of Togg. What is Togg? The first national manufacturer of electric cars in Turkey, supported by the Turkish government. Following its launch of the car, our design team at Pininfarina was hired to create the entire experience (digital and architectural) and design concept of Togg Touchpoints - physical points connecting Togg and their customers.

As part of design and architecture team in Pininfarina, I performed UX research, brand design and architectural design of Togg. What is Togg? The first national manufacturer of electric cars in Turkey, supported by the Turkish government. Following its launch of the car, our design team at Pininfarina was hired to create the entire experience (digital and architectural) and design concept of Togg Touchpoints - physical points connecting Togg and their customers.

As part of design and architecture team in Pininfarina, I performed UX research, brand design and architectural design of Togg. What is Togg? The first national manufacturer of electric cars in Turkey, supported by the Turkish government. Following its launch of the car, our design team at Pininfarina was hired to create the entire experience (digital and architectural) and design concept of Togg Touchpoints - physical points connecting Togg and their customers.

Client

Togg

Services

Visual Design Experience Design Prototyping

Industries

Automotive

Date

March 2022

Building the Togg design language was an iterative process, constantly prototyping and improving along with the client. Our approach began by conducting user interviews, research, and building personas and profiles of Togg customers. Workshops with TOGG: - Understanding the Value Promise - Go-To-Market Timeline & Business Objectives - Target personas - REAN User Journeys - Identifying the Experience Modules for all 5 Touchpoints

We found out a lot about the target customers in Turkey, as well as defined design language envisioned by the client. All these insights were incorporated in the final design, rounding up a clear and meaninful story. Togg began launch with multiple touchpoints in 2022, starting with a pop-up in front of Zorlu shopping mall in Istanbul. We still wait in excitement the popping up of more Togg touchpoints around Turkey!